Facebook Ads
How We Market on Facebook
01 Identify Audience
First and foremost, we need to know everything about your existing customer base. This includes what kind of habits they have in social media and elsewhere online. This information will also inform our approach to attracting new customers.
02 Figure Out the Right Approach
After identifying your audience, we will figure out how to most effectively communicate with them. What do they respond to and why? This will also inform future marketing ideas.
03 Scaling Your Campaign
There are many ways we will approach your Facebook Marketing campaign, but unless we are targeting the right audience then it will be a disaster.
04 Twice as Nice
If we find that one advertisement did better than others, we will take note. That ad can be repackaged with a few modifications to look new again, and thus attract just as much attention as the first time.
05 Reporting and Monitoring
There is a must be gleaned from your Facebook marketing campaign. We measure analytics data such as advertising metrics, page-level metrics, engagement rate, total page “likes” and other metrics. We compile reports and present it to our clients on a monthly basis.